-Set up, launch, optimize, and report on campaigns totaling over $5,500,000
-Reducing cost per acquisition by 197% through perfected campaign set up and optimizations
-Managed McDonald's, Johnson & Johnson, Starbucks, Sony & AstraZeneca accounts
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Опыт работы
Senior Performance Executive
Universal McCann
сент. 2022 - Настоящее время
-Set up, launch, optimize, and report on campaigns totaling over $5,500,000
-Well experienced in Search, Social, and Programmatic platforms.
-Streamlining media report templates on Excel, thus cutting down reporting time by 50%
-Testing and recommending new channels or platform features to exceed established critical metrics, eg. Performance
Max, Liquid Skin, Augmented Reality, Apple Search
-Currently managing McDonald’s and American Garden accounts, supporting on Johnson&Johnson
Образование
Business Administration - Management & Marketing
American University of Beirut, Lebanon 2016 - 2020
(4 года)
Квалификация
Shopping Ads
Google
2021
Connect products with shoppers across their purchase journey.
Google Ads Video
Google
2021
Connect with your audience, reach potential customers along the entire purchase journey and meet your marketing objectives with the YouTube and Google Video ad solutions.
Google Ads Display
Google
2021
Creating a Google display ads campaign to meet specific marketing objectives.
Свяжитесь с Lana H. по поводу вашей работы
Авторизуйтесь для обсуждения любых деталей в чате.