Изображение профиля najibmouline
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Experienced and driven sales and marketing professional with demonstrated successes in product campaign development, branding, re-branding and creating innovative strategies to promote products, generate sales, and expand territory. Business savvy with comprehensive understanding of forecasting, market analysis and cultivating customer and stakeholder relationships. Perfectly tri-lingual (Arabic, French and English), I have more than 11 years of experience in the Middle East and Africa region.
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Опыт работы

Marketing & Business Development Director

May 2013

• Created and developed IZIL brand identity including packaging, products offering, brand blue print and overall brand design. • Developed the Business plan, route to market strategy, marketing & sales strategy. • Successfully launched “the body cleaning and clarifying set” campaign which achieved more than 9 million views on social media and increased the sales by 50%.

Marketing Manager for Fendi and Kenzo Perfumes

Oct 2012 - May 2013 (7 months)

• Developed and successfully rolled out launch of Fendi Acqua perfume in nine (9) countries with product placement in local markets and airports. • Prepared and delivered monthly sales analysis for every point of sale in region. • Developed and prepared launch of Fendi Acqua Rossa and the first Oud perfume by Kenzo for regional distribution.

Trade Marketing Manager for Consumer Lifestyle Division

Apr 2011 - Aug 2012 (1 year)

• Created and developed strategies and campaigns to enhance Philips Consumer Lifestyle products visibility in retail markets. • Restructured and improved company category management system to include data analysis, SKU rationalization, product categorization, KPI’s and feature cards. • Successfully developed and implemented promoters’ strategy in UAE including definition of roles and responsibilities for 20-member team; store allocation, sales targets, incentives and data reporting.

Trade Marketing Manager for Personal System Group

Jun 2010 - Mar 2011 (9 months)

• Developed tailor made trade marketing plans for key accounts in the region. • Designed and implemented merchandising plan for HP computers; negotiated space allocation, product stand design and production, store within a store concept, project installation and merchandising; incorporation of in-store media including window displays, banners and counter dressings. • Initiated and oversaw Category Management Project for key accounts including development of Planogram strategies.

Assistant Brand Manager, Lifebuoy

Apr 2008 - May 2010 (2 years)

• Managed all aspects of ‘Lifebouy’ branding including promotions, launch and re-launch campaigns, in-store activities and P&L. • Successfully developed local re-launch campaign including adaptation of artwork, development and presentation of business case, run-down/run-up plan, sales and distributor briefings, listing samples and planogram • Created and led six yearly consumer promotions across seven markets


Specialized Master, Major: Marketing Management and Communication

2003 - 2004 (1 year)

Bachelor of Business Administration, Major: Marketing Management

1998 - 2002 (4 years)


  • US English Level 1


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