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Assistant Category MerchandizerJun 2018
I build assortment strategy for the skincare category at Sephora, with a focus on business modeling, forecasting and budgeting. Additionally, I lead the execution of all monthly themed animations by briefing teams on beauty offers, stock allocations, PR scope and design of window displays and E-commerce pages.
Shopper Marketing TraineeSep 2017 - May 2018 (8 months)
I was primarily responsible for all in-stores activations, across all brands. This requires effective communication strategies and agency briefs for successful production of POSMs. I also worked on promotional strategies for all our products, customized to each country with accurate data analysis for effective strategy frameworks.
Consulting InternMay 2016 - Aug 2016 (3 months)
Worked with a major transportation client as part of a transformational project. I was responsible for conducting a study on best practice in organizational structure of comparable companies in the automotive industry, which provided an input into the client’s organization restructuring objective to provide best quality automotive services. Hence, I was able to develop effective KPIs that would be used by client for measuring improvement within the company.
Research and Marketing Support AssistantNov 2015 - May 2017 (1 year)
I was a key collaborator for organizing the accelerator program for micro-entrepreneurs in Atlanta communities. In addition, I worked directly with Emory University's research faculty in order to publish findings and build connections with other micro-finance institutions and philanthropic foundations. Lastly, I led the social media marketing efforts, by developing all posts and ensuring engagement with our followers.